THE EFFECT OF USING E-MARKETING TOOLS IN ACTIVATING SALES IN HOTELS: A FIELD STUDY IN FIVE-STAR HOTELS IN THE JORDANIAN CAPITAL – AMMAN

The purpose of this study is to look at the effect employing E-Marketing techniques on activating sales in Amman city hotels. quantitative technique was utilized investigation, with data collected using questionnaires. (500) questionnaires were delivered guests (13) Jordanian five-star hotels Amman. (484) recovered, while (16) eliminated due excessive missing data. According study, adopting tools such as: (the hotel website, blog, social media, and e-mail) has a substantial influence promotion (trade contest, coupons, rebates). Finally, suggests that continue implement an policy, activate trade electronically, promote their services through all electronic channels, particularly media sites.